Done For You Funnel Service
Helping you set up your Active Campaign account with all of the automated campaigns you need to get new clients 🥳
Watch this video to find out why you NEED a CRM and how it's going to help you get new clients
Wouldn't this be really amazing?
Marketing isn't a dark art. It's a business process like any other. Now, imagine a process that builds a relationship with prospects, educates them and encourages them to book an initial phone call with you in an automated way.
Wouldn't that be amazing?
This process can be YOURS. Simply by creating an automated email sequence managed by a clever CRM like Active Campaign.
I've done all of the hard work for you.
I've written the email sequence and website pages it links back to. I've programmed it all in Active Campaign, ready to transfer to your account. And we'll do all of the website development work to link it all up.
PLUS, I'll personally show you how it all works
To get new clients for your consultancy, you need to follow this 3 step system:
Step 1: Build your email marketing list
Step 2: Build a relationship with your list
Step 3: Commercialise the relationship with your list
The "Done for you funnel" service helps you automate every step of this system
Watch the video to see what this email sequence looks like in your Active Campaign account
Here are the 10 steps in this campaign
Day 1: Business owner completes webform on a landing page to request a free copy of the HR Buyer's Guide
Their details will be saved as a new 'contact' and Active Campaign will send them an email with a link to your personalised HR Buyer's Guide
Day 4: The business owner will receive the first email of the campaign
This email talks about what can happen when employers don't follow correct HR procedures and links back to a blog post on the website talking about grievances
Day 8: The business owner will receive another educational email
This email talks about the importance of up to date employee contracts and policy documents and invites the reader to get in touch if they have any concerns
Day 16: They'll receive an email linking them back to a blog post
Day 12: They'll get an email promoting a free Health Check with you
This email is the first of 3 emails encouraging the business owner to book a call with you. This email promotes a free HR health check to make sure they're legally compliant and links back to a page on your website that has your Calendly link
Day 20: They'll receive an educational email
This email talks about absenteeism and links back to a blog post on your website that contains the "Ultimate guide to reducing absenteeism in your business"
This email talks about the 5 things employers don't want to get wrong when it comes to hybrid working and links back to a blog post on your website about this
This email promotes a free employment law advice call and links back to a page on your website that has your Calendly link
Day 24: They'll receive another email inviting them to book an employment law compliance call
Day 28: An email about "off the record" conversations will be sent to them
This email talks about "off the record" conversations and invites the reader to get in touch if they have any concerns
Day 32: The final educational email will be sent to them
This email talks about new ways to manage team's performance now we're working in a hybrid environment and links back to a blog post on your website about this
Day 36: The final appointment setting email will be sent to them
This final email promotes a "Let me solve your HR problem for you in 15 mins" phone call and links back to a page on your website that has your Calendly link
What's your investment?
You'll need to sign up to the Pro Active Campaign account which is $70 a month. That's around £50 a month which is super cheap for a great CRM like this. It's also cheaper if you pay annually.
Then it's just a ONE OFF payment of £399 to us, so we can set up all of the pages on your website, link the two together and jump on a call with you to talk you through how to use Active Campaign in the future.
Want to get started and have some questions? Book a call with me today